Insights

Insights.

Notes for business owners deciding what to buy, what to build and what to automate. Written from the finance side of the table, with real numbers where we have them.

Articles

  1. 01

    I worked in SaaS. Here is why I build software you own instead.

    Subscription software helps a business grow, then the price climbs and the product stalls. Why Prodigy builds software clients own, from the founder.

    4 min read
  2. 02

    Off-the-shelf or custom software: how to decide

    When to buy, when to build, and when to connect the tools you already have, with a three-year cost comparison.

    6 min read
  3. 03

    What custom software costs in 2026, and why it got cheaper

    Honest price ranges, what moves them, the bills after launch, and how AI-assisted development changed the math.

    6 min read
  4. 04

    Five processes most small businesses can automate this year

    Reporting, invoice approvals, data entry, reminders and onboarding: the warning signs and the effort involved.

    6 min read